Sallys book gives you the tools, clarity and positioning to own your brand. Structured around the seven languages of fascination hogshead has studied and developedpower, passion, innovation, alarm, mystique, prestige, and alertfascinate explores how anyone can use these triggers to make products, messages, and services more fascinatingand more successful. For instance, if your result is innovation, youll want to find. This book is a fascinating read of sally hogshead s amazing experiences that have shaped the information and research within it. Unlocking the secret triggers of influence, persuasion. The science of fascination is based on hogshead s decade of research with. Read fascinate by sally hogshead for free with a 30 day free trial. Fascinate, revised and updated audiobook by sally hogshead.
Master marketer sally hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. Fascinate, a book written by sally hogshead, is the topic of todays marietv where well dig into the topic of fascination and how its a state of intense emotional focus where people are just. The book how to fascinate by sally hogshead teaches you exactly how to fascinate your cusotmers and get them to buy more by being. Sally created the fascinate test, the worlds first personal brand test, measuring your most fascinating and impressive qualities. A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract atte. Worldclass branding expert sally hogshead believes that to become more successful, you dont. Sally hogshead reveals the seven triggers of fascination and how to get others to fall in love with your. Ive read sally hogshead s fascinate twice in the last 12 hours.
How to make your brand impossible to resist by sally hogshead overview a newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behaviorfascinationand how businesses, products, and ideas can become irresistible to consumers. Direct download episode here by combining science with her experience inside the worlds most admired brands, fascinate. Book sally hogshead as a keynote speaker for your next event by contacting. Hogsheads original edition explained why certain ideas and individuals fascinate people. Lees fascinate your 7 triggers to persuasion and captivation door sally hogshead verkrijgbaar bij rakuten kobo. Fascination is the most powerful force of attraction, drawing customers into a state of. The book came out of research that she started in 2006, in which she had over 100,000 people take personality tests. Read fascinate online by sally hogshead books free 30day. Today, sallys writes new york times best sellers on the science of fascination why were impressed. Your 7 triggers to persuasion and captivation has been translated into over a dozen languages. Your 7 triggers to persuasion and captivation is a legendary adpersons take on how to get people interested in you, your. Your 7 triggers to persuasion and captivation by sally hogshead fascinate. Discover your highest value through the science of fascination.
By explaining in vivid language exactly how fascination works and how you can trigger it in others, fascinate provides you, your company and your brand with the tools to fascinate. Reincorporated from hogshead media to fascinate, inc. How to make your brand impossible to resist author and awardwinning copywriter sally hogshead developed a hack to shortcut the branding process. Once you know what makes you valuable to others, you are more authentic and confident in manner. Fascinate, revised and updated by hogshead, sally ebook. Fascinate, a book written by sally hogshead, is the topic of todays marietv where well dig into the topic of fascination and how its a state of. Fascinate, revised and updated free summary by sally hogshead. Apr 16, 20 fascinate, a book written by sally hogshead, is the topic of todays marietv where well dig into the topic of fascination and how its a state of intense emotional focus where people are just. With examples that are both down to earth and delicious, hogshead reveals the 7 emotional triggers you can use right now to create buzz not static with your audience. How to make your brand impossible to resist ebook written by sally hogshead. Make no mistake, sally hogshead s fascinate puts all other marketing literature to shame. So far, ive listened to the complete audio book twice, and the application section four times. Has fascinate by sally hogshead been sitting on your reading list. Sally hogshead is a bright, witty woman who delivers with a personal style that i find very appealing.
How to fascinate with sally hogshead, orlando, florida. Hogshead appears in media such as the today show and live with kelly and michael, and has been featured as one of the top five speakers in the u. How to fascinate with sally hogshead about facebook. How to fascinate with sally hogshead orlando 32803 beoordeling van 5 op basis van 57 recensies im still reading the book, but fascinate has me. Hundreds of corporations and small businesses use the fascinate system, including twitter, ibm and porsche, as well as universities such as nyu. A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behaviorfascinationand how businesses, products, and ideas can become. Structured around the seven languages of fascination hogshead has studied and developed power, passion, innovation, alarm, mystique, prestige, and alert fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating and more successful. Tired of traditional psychology tests that focus on how you see the world. Oct 30, 2017 fascinate summary by sally hogshead is a comprehensive book that triggers persuasion and captivation to create urgency and influence the minds of the potential customers. Sally hogshead book fascinate is the closest that anyone had reached so far towards making fascination a science after a long history of it being perceived a kind of mystery and at best an art. Fascinate ebook by sally hogshead 9780061966163 rakuten kobo. How the world sees you taps into sally hogshead s decade of research to reveal who you are, at your best. Your 7 triggers to persuasion and captivation is a legendary adpersons take on how to get people interested in you, your products, or your services.
Hogshead rose to the top of the advertising profession in her early twenties, writing ads that fascinated millions of consumers. The book s conclusions are putatively supported by research done with 1,000 generation x professionals. How to fascinate your customers book summary the success. I believe that for the foreseeable future, fascination will remain an art, but sally hogshead removed the mystery out of it and put it on a solid path. How to fascinate with sally hogshead home facebook. Your customized online report, based on sally hogshead s extensive research on what fascinates listeners, will reveal how you fascinate others, including your top two fascination advantages in communication the personality archetypes you need on your team to optimize your success the five words to describe your personality. She combines elements of psychology, sociology, neurology and illustrates with terrific stories.
Boost your life and career with the best book summaries. I purchased sally s book after listening to an entertaining and fascinating interview conducted by mitch joel over at twistimage, that featured the captivating ms. How the world sees you taps into sally hogsheads decade of research to reveal who you are, at your best. Youre not going to take continue reading fascinate. How to make your brand impossible to resist by sally hogshead 2016, hardcover, revised at the best online prices at ebay. Learn more about the fascinate system from the internationally acclaimed and bestselling books by sally hogshead. In this second edition of fascinate, branding expert sally hogsheads major overhaul of her 2010 bestseller, youll learn how to use marketing to fascinate customers with your product. To be able to communicate to others in such a way that you feel amazing about yourself and others feel amazing around you. I believe that for the foreseeable future, fascination will remain an art, but sally hogshead removed the mystery out of it and put it on a solid path of becoming a science. To become more successful you do not have to change who you areyou have to become more of who you are. Pick up the key ideas in the book with this quick summary.
Sally hogshead delivers with fascinate, which reminds me of books like seth godins linchpin, the heath brothers made to stick, and malcolm gladwells books. Once you have your result, you can find additional tips in the book fascinate to get more indepth action steps. She writes it in a witty, breezy way that keeps the insights coming and the plot moving. The book identifies the types of brand communication that companies use to fascinate customers using research gathered from 100,000 individuals. Highly enjoyable look at what has grabbed people through the ages. Apr 25, 2011 in todays world of 9second attention spans, our introductions mean morethanever before. Fascination is arguably the most powerful of product attachments. With her fascinate system, sally hogshead turned her worldclass branding experience into a marketing system for underdogs. Your 7 triggers to persuasion and captivation by sally hogshead fascination scale avoidance youll take steps to avoid tv commercials disinterest you might leave the room during a commercial break to grab a bite neutrality you dont really care if you watch the commercial or not.
Sally s book gives you the tools, clarity and positioning to own your brand. This book includes a private code to unlock one free complete profile. Love sally hogshead and her wisdom and her passion for this topic. Fascinate, revised and updated sally hogshead hardcover. Tedxatlanta sally hogshead how to fascinate youtube. These seven triggers of fascination can help you to increase the odds of success, both in your personal life and in business. Elk blood, opium and aphrodisiacs some brands are fascinating, they bewitch their users to cut through product and advertising clutter with magnetic appeal the word fascinate is derived from latin fascinare, meaning to bewitch. In fascinate, author sally hogshead helps us realize our potential for fascination.
It is a wellwritten and thought out story as well as an impactful reference book that is a fun read and is easy apply to any situation. Read fascinate your 7 triggers to persuasion and captivation by sally hogshead available from rakuten kobo. Apr 05, 2016 sally hogshead book fascinate is the closest that anyone had reached so far towards making fascination a science after a long history of it being perceived a kind of mystery and at best an art. I did read with a highlighter in my hand, which is my habit when im reading books that concern my craft.
The word fascinate comes from the latin word fascinare, meaning to bewitch or hold captive so others are powerless to resist. In 2010, harpercollins published hogshead s book, fascinate. I quote this book so often i deserve a referral bonus. This extensively revised and updated edition includes hogshead s latest research on the science of fascination. Your 7 triggers to persuasion and captivation sally hogshead a newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior fascination and how businesses, products, and ideas can become. Read unlimited books and audiobooks on the web, ipad, iphone and android. A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence. Fascination is arguably the most powerful of product attachmentsand this pioneering book helps.
515 1485 1329 1056 394 851 660 446 1167 791 468 1322 1373 504 501 1009 1549 285 1360 1475 1421 680 1495 128 1207 328 1561 1070 814 302 1176 1214 334 1379 301 532 841 626 217 175 173 653 911 1004 514 1386 1491 118